During this weekend all those visiting Old Trafford as well as spectators at next Sunday’s Premier League match Manchester United against Tottenham, will be seeing extensive promotions showing Malta as a touristic destination as well as a scanable barcode giving one a chance to win a trip to Malta.

These promotions are part of the Malta Day celebrations in Manchester thanks to the commercial agreement between VisitMalta and Manchester United Football Club intended to increase Malta’s touristic exposure especially in new destinations in which the Manchester United team have an extensive following amongst them China and Asian countries.

A VisitMalta delegation headed by MTA’s Chairman Dr Gavin Gulia are in Manchester for the occasion with the Malta Sports Journalists Association given also the opportunity to be present.

On Friday afternoon a visit of Old Trafford was on the programme and afterwards the delegation had the chance to meet with the Head of Manchester United’s Partnerships Mr Aidan Flynn.

Matul tmien din il-ġimgħa kulmin se jmur iżur il-ground ta’ Old Trafford jew se jattendi għall-logħba Manchester United kontra Tottenham il-Ħadd wara nofsinhar se jkun qed jara serje ta’  billboards jippromwovu lil Malta bħala destinazzjoni turistika fejn saħansitra jista’ jintrebaħ vjaġġ għal Malta jekk jiskenjaw il-barcode li tidher fuq dawn il-billboards.

Din il-promozzjoni estensiva hija parti miċ-ċelebrazzjonijiet ta’ Malta Day li qed isiru f’Manchester u grazzi għall-ftehim kummerċjali bejn VisitMalta u l-klabb ta’ Manchester United intenzjonat sabiex ikabbar is-suq turistiku Malti speċjalment f’destinazzjonijiet ġodda li fihom it-tim ta’ Manchester United igawdi popolarità kbira fosthom iċ-Ċina u l-pajjiżi Ażjatiċi.

It-tim ta’ VisitMalta mmexxi miċ-Chairman tal-Awtorità Maltija tat-Turiżmu Dr Gavin Gulia jinsab Manchester għal din l-okkażjoni fejn l-Għaqda Ġurnalisti Sport għal darb’oħra ingħatat
l-opportunità li tkun preżenti permezz tas-Segretarju Ġenerali Lorraine Cunningham. Il-Ġimgħa waranofsinhar id-delegazzjoni Maltija kienet mistiedna l-ground ta’ Old Trafford
fejn wara li ġew imdawra mal-istadium kellhom iċ-ċans ukoll jiltaqgħu mas-Sur Aidan Flynn Head of Partnerships tal-Manchester United.